Dean Casalena


I am a maker and a leader. Intently curious, I am driven by, and take pride in, the details of my craft. But I am also driven by the bigger picture, where I take pride in watching the effects of insightful design/engineering solutions.

I have developed specializations throughout my career as projects have demanded, including Software Engineering (Web, Front and Back end), User Experience Design, Product Management, Digital Production, Strategy, SEO and Data Analytics.

Having worked at a number of early-stage silicon valley start-ups, I have become accustomed to the rate of progress that only a small, motivated team without too much hierarchy can seem to yield. Where experimentation and initiative are not just encouraged, but are fundamental and every member feels a sense of ownership.

Working with small agencies I have been able to ignite some of these characteristics in the teams I have led, producing highly effective digital projects for big companies like Audi, AAA, Constellation Brands, Netflix, and HP.

I've also done work for these great brands: ABC, Acura, Axe, Budweiser, Cadillac, Chevrolet, Clorox, Coca-cola, Disney, Doritos, DoubleTree, ESPN, Fisher-Price, Gain, Gillette, Head & Shoulders, Health-Ade Kombucha, IHOP, Johnnie Walker, Landrover, Lays, Lego, Levi's, Microsoft, Nestle, Nickelodeon, Nissan, Pampers, Paramount, Ralph Lauren, Sony, Tide, Tostitos, Toyota, Ubisoft, Verizon, and Walmart.

My work has been awarded with a Silver Pencil (The One Show), a Gold Pencil, a Silver Clio, and a (national) Silver Addy. Sites I have created have been featured on, USA Today, CNBC, and others. I also created an interesting mini-game and mined its usage data. It was featured on Gizmodo and FiveThirtyEight. I hold a patent on a video streaming technology I helped develop.

If you would like to connect with me, add me on , , or email . I am based (for now) in New York City but I left my heart in San Francisco.